Engaging with key industry players early on to ensure their commitment and future support. For instance, the Netherlands actively involved industry, prominent NGOs and foundations in its Zet ook de knop om (Flip the switch) campaign. Making industry an early ally is key to leveraging private sector resources and experience with advertising and the media. A prominent example is Velux’s The Indoor Generation campaign broadcast in more than 40 countries.Rijksoverheid 2022 Zet Ook De Knop OmRijksoverheid (2022). Zet ook de knop om,
The message for a specific audience is key, packaging the message and sharing it widely is equally important. Governments have historically used public service announcements to share information on new programmes and services. Behavioural campaigns share some features with public service announcements but tend to go further by inspiring people to act. To get messages across, the following best practices have emerged from current and previous campaigns:Using impactful visuals to attract attention and increase shareability via social media. Germany’s “80 Millionen gemeinsam für Energiewechsel” (80 million together for energy change) campaign features people and refers to the population of the country, thus creating making it more relatable and promoting a sense of a community.
Green Energy
IPCC | Climate Change 2022: Mitigation of Climate Change
Without immediate and deep emissions reductions across all sectors, limiting global warming to 1.5°C (2.7°F) is beyond reach. In the scenarios assessed, limiting warming to around 1.5°C requires global greenhouse gas emissions to peak before 2025 at the latest, and be reduced by 43% by 2030; at the same time, methane would also need to be reduced by about a third. According to the report, there is increasing evidence of climate action. In 2010-2019, average annual global greenhouse gas emissions were at their highest levels in human history, but the rate of growth has slowed. An increasing range of policies and laws have enhanced energy efficiency, reduced rates of deforestation and accelerated the deployment of renewable energy.
Sierra Leone Engineering Solution CSO 