A dedicated website with a catchy name is easier for citizens to find and share, and allows easier impact tracking.Using social media to spread the message more widely. Many campaigns centre on advertisements in mainstream media such as newspaper and radio, but social media helps to remain relevant and reach more people effectively. In Japan, the internet, SMS, email and telephone were all used to reach citizens to communicate about the recent energy supply crisis.Building on previous experience and gathering data from each campaign is key to improving future performance. Measurement of baselines and impacts is essential. Insights can be gained by engaging with focus groups and conducting population-wide representative surveys before and after campaigns.